Organizing Hybrid Conferences combines traditional and virtual events, which makes them simply convenient and popular. How to organize successful hybrid conferences that will increase your reach? Keep reading to learn more!
How to organize hybrid conferences? 5 steps you should take
1. Define your target group
The process of organizing hybrid conferences starts with determining potential participants. Do thorough research to define your target group. Before creating a conference plan, put yourself in your customers’ shoes and think about elements that are important to them.
2. Choose a platform for organizing hybrid conferences
Opt for a dedicated solution and professional support. During the hybrid conference, you won’t have time to solve technical problems. If you want to be perceived as an expert in the field, cooperate with specialists who have relevant hybrid conference tools at their disposal.
3. Optimize both virtual and traditional sides of the experience
Hybrid conferences are challenging because they are…hybrid. It’s hard to take care of all the aspects and ensure that both virtual participants and those sitting in the conference room with you feel equally catered for. Make sure you test the software before the event and prepare activities that will engage both groups. Remember that you can always contact specialists who are experienced in the field and will give you tips.
4. Promote the conference
Since you organize hybrid conferences. You need to promote them both in the virtual and real world. Invest in marketing activities and outline the plan of the event in an intriguing way.
5. Use tools to engage participants
It may be hard to engage both online and in-person audiences. When organizing hybrid conferences, make sure there are question-and-answer sessions, games, and other activities that will help you build relationships with the participants and will encourage them to interact with your brand.
The takeaway (Organizing Hybrid Conferences)
Hybrid conferences can be challenging. As a spokesperson, you have to take care of both technical and UX aspects. Remember that you can always benefit from the support of professional agencies that are experienced in organizing hybrid conferences.