Increase Ecommerce Conversions: Does your eCommerce store fail to convert visitors into customers? It is frustrating, especially when you manage to get traffic to your online store (as this can be challenging enough), to find that people then leave without making a purchase. It feels like you are losing customers, and it will be holding your business back. So, how can you go about increasing conversions? There are a number of effective strategies to try that could have a big impact on the success of your online store. Keep reading to find out what a few of these are and how they will help.
1. Product Videos
Often, the problem lies with the product’s details (or lack thereof). Obviously, it is important to have high-quality images from multiple angles, but you will also find that a product video is useful for seeing it in action and in a real-life setting – this is particularly true for fashion items. Product videos can give the visitor a much better idea of what to expect with the product and reduce risk.
2. Customer Reviews about Increase Ecommerce Conversions
Following this, another way to reduce the risk for visitors is with customer reviews. When you include customer reviews for your products, it will give people a much clearer idea of what to expect. It provides social proof and also helps to show that you are a trustworthy, professional company that many people have used. These days, there are many unreliable eCommerce stores which means that trust can be below.
3. Chatbot/Live Chat
People often have questions about products when shopping online, and you need to be able to answer these rapidly, or you could lose out on the competition. This is why a chatbot or a live chat feature is so useful, as it allows you to provide instant customer service, answer questions and encourage people to make the purchase.
4. Shopify Developers (Increase Ecommerce Conversions)
In a time where eCommerce is so competitive. If you are serious about finding success with your store, then it is worth working with a Shopify developer. Shopify experts like this can overhaul your online store to create a store that is built to convert visitors into customers and provide the best possible customer experience. Basic online stores can struggle to convert. So having a bespoke store that is of the highest standard can make a huge difference to your success.
5. Free Shipping & Returns
Another reason that people leave an online store without making a purchase is the cost of shipping and returns. This is why it is worth offering free shipping on orders over a certain amount and free returns. Which could make a huge difference to your sales figures as well as help to build a positive reputation for your store. In addition to free shipping. You should also offer paid next-day delivery if possible as this is something that will appeal to many.
If your store struggles to convert, then these are all good places to start. Combining these strategies could make a huge difference to the success of the store and help you to make much more money for your business.